A marketplace built for the way you actually farm.
Reach local shoppers and restaurants without giving up 20% of your revenue or spending weekends fighting a website.
Keep more of what you earn
0% commission on wholesale, transparent flat pricing on retail. No hidden processing spread.
Personally reviewed
A real person reads every application. No algorithm, no bot ranking, no surprise deactivations.
Built for a phone in a barn
Add products, take orders, mark them fulfilled from anywhere. Works on your worst signal.
What we ask of every vendor
- You produce what you sell. No reselling; you raised, grew, baked, or crafted it.
- Business registration. State filing, EIN, or DBA - required at application.
- Applicable licenses. MDARD food establishment, meat/dairy/egg handling, whichever applies to what you sell.
- Cottage kitchens welcome. Michigan Cottage Food Law only - direct to consumer, properly labeled.
Pricing
Same base tiers for every vendor - food and makers alike. Pick your tier at application. Change it any time.
$9 / per month
$90 / year (2 months included)
- •Full storefront with photos, story, and pickup info
- •Standard search listing
- •Consumer orders
- •Community listing
$25 / per month
$250 / year (2 months included)
- •Everything in Roots
- •Priority in category page search
- •Featured Vendor rotation on the Home page
- •Storefront analytics
$59 / per month
$590 / year (2 months included) - 12-month commitment includes the Creative-produced story at no extra cost
- •Everything in Harvest
- •Homepage hero rotation
- •Insider-drop participation
- •A Creative-produced vendor story feature - included with a 12-month commitment
Add-ons & placements
+$19 / month
Unlocks the restaurant wholesale catalog, case pricing, and standing-order eligibility. Requires a paid tier; Roots-tier vendors can't access wholesale.
$12 / month
One of three visually distinct spots above a category grid. One slot per vendor per category. Full pages open a waitlist.
$35 / week or 4 for $99
One vendor, exclusively, on the homepage hero for a full week. Legacy-tier vendors get first booking rights.
What the Weekly Spotlight looks like
Every county home page carries two spotlights each week: Hometown Hero for farms and food, and Handmade Hero for crafters and makers. You only compete with your own side. Here's the layout, with sample content.
Hometown Hero - this weekWeekly Spotlight
Hollow Oak Farm
Four generations on the same eighty acres outside Flushing. Tomatoes, sweet corn, and a laying flock that free ranges behind the barn.
- • Full-width hero placement for seven days
- • Vendor story blurb and photo, written with you
- • Direct button to your storefront
Wholesale access requires a licensed food business. Cottage food operations are limited by Michigan law to direct-to-consumer sales, and makers don't sell wholesale on the platform.
Ready to apply?
Applications take about 15 minutes and we review them personally within a week.
Start your application